Shala Farm

Sector: Organic Farming, Compost Production

Location: Baghdad, Iraq

Objective: Drive sales + build brand identity in the Iraqi market

Project Scope: Full brand creation, personal branding, community growth, and sales-driven content.

Quick Facts

Shala Organic Farm approached Masar with a simple goal:
Build a trusted organic farm brand in Iraq and increase awareness about compost and organic food.
We built everything from zero — brand identity, personal brand, content system, and direct sales funnels.
Today, Shala is one of the most recognized voices in Iraq for organic farming.

Services:

Community Building • Full Personal Branding Development • Direct Sales Campaigns

Platforms:

Instagram, Facebook

Masar Role:

Brand Direction • Content Architecture • Video Production • Medial Buying • Advertising Strategy

The Challenge

When we began, Shala had:

  • No brand identity

  • No social presence

  • No community or awareness

  • Limited trust in the market regarding “organic”

  • No education about compost or natural fertilizers

  • No system for selling compost online

 

The challenge was building a credible, trusted organic farming brand in a market with low awareness and high misinformation.

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