Polisan
Sector: Paints & Construction Finishes
Location: Iraq
Objective: Drive sales + build brand identity in the Iraqi market
Summary Statement:
We helped Polisan increase sales through direct-response video ads and built a modern, recognizable brand identity that matches how Iraqi customers shop for paint products.
Quick Facts
Masar helped Polisan build a modern, seasonal visual identity and drive sales using direct-response video ads tailored to the Iraqi audience.
Services:
Creative Production • Social Media Management • Direct Sales Video Ads • Branding Videos • Strategy
Platforms:
Instagram, TikTok, Facebook
Masar Role:
Brand Direction • Content Architecture • Video Production • Page Management • Advertising Strategy
The Challenge
Polisan had strong products, but the brand expression was not structured for the Iraqi market.
The challenges included:
No brand recognition in Iraq
No visual identity
Limited differentiation from competitors
Content that didn’t reflect product quality or seasonal relevance
No direct sales funnel built for the local market
They needed a strategy that clarifies the brand and content built to drive purchase decisions.
Our Strategy
- Direct Sales Video Ads
Short, clear videos that speak Iraqi buyer language — highlighting product benefits, durability, and use cases.These videos were optimized for paid campaigns to increase conversions.
- High-End Branding Videos
We produced premium lifestyle and product videos showcasing:
- Color mood
- Comfort
- Product quality
- Home transformation stories
This positioned Polisan as a premium brand in the Iraqi paint market.
- Seasonal Color Identity
One of the strongest elements of the project:As users scroll, the page changes color tone with every season.
- Summer → bright yellows & oranges
- Fall → warm, earthy, cozy browns & oranges
- Winter (later) → cool, calm tones
This created a scrolling experience that acts like a live color catalogue.
Results
Even without sharing internal ad numbers, these were the clear outcomes:
Significant increase in daily page interactions
(saves, shares, comments, and DMs about products)
Higher-quality brand perception
thanks to the new seasonal visual identity
Improved sales conversations
due to direct ads explaining product benefits clearly
Consistent follower growth
driven by shareable, color-focused design
Stand-out differentiation
compared to competitors with static, non-seasonal pages