Polisan

Sector: Paints & Construction Finishes

Location: Iraq

Objective: Drive sales + build brand identity in the Iraqi market

Summary Statement:
We helped Polisan increase sales through direct-response video ads and built a modern, recognizable brand identity that matches how Iraqi customers shop for paint products.

Quick Facts

Masar helped Polisan build a modern, seasonal visual identity and drive sales using direct-response video ads tailored to the Iraqi audience.

Services:

Creative Production • Social Media Management • Direct Sales Video Ads • Branding Videos • Strategy

Platforms:

Instagram, TikTok, Facebook

Masar Role:

Brand Direction • Content Architecture • Video Production • Page Management • Advertising Strategy

The Challenge

Polisan had strong products, but the brand expression was not structured for the Iraqi market.

The challenges included:

  • No brand recognition in Iraq

  • No visual identity

  • Limited differentiation from competitors

  • Content that didn’t reflect product quality or seasonal relevance

  • No direct sales funnel built for the local market

They needed a strategy that clarifies the brand and content built to drive purchase decisions.

Our Strategy

  1. Direct Sales Video Ads

Short, clear videos that speak Iraqi buyer language — highlighting product benefits, durability, and use cases.These videos were optimized for paid campaigns to increase conversions.

  1. High-End Branding Videos

We produced premium lifestyle and product videos showcasing:

  • Color mood
  • Comfort
  • Product quality
  • Home transformation stories

This positioned Polisan as a premium brand in the Iraqi paint market.

  1. Seasonal Color Identity

One of the strongest elements of the project:As users scroll, the page changes color tone with every season.

  • Summer → bright yellows & oranges
  • Fall → warm, earthy, cozy browns & oranges
  • Winter (later) → cool, calm tones

This created a scrolling experience that acts like a live color catalogue.

Results

Even without sharing internal ad numbers, these were the clear outcomes:

  • Significant increase in daily page interactions

    (saves, shares, comments, and DMs about products)

  • Higher-quality brand perception

    thanks to the new seasonal visual identity

  • Improved sales conversations

    due to direct ads explaining product benefits clearly

  • Consistent follower growth

    driven by shareable, color-focused design

  • Stand-out differentiation

    compared to competitors with static, non-seasonal pages