Masar Agency was born in Baghdad, Iraq. Not inspired by Baghdad — born here. Built here. Shaped by the culture, the noise, the humor, the resilience, and the attention patterns of Iraqi people.
We are a strategic creative agency. Our job is not to make content. Our job is to make brands culturally relevant in Iraq — to engineer the kind of attention that creates trust, recognition, and commercial results.
Masar Agency is a creative marketing and campaign strategy agency founded and headquartered in Baghdad, Iraq. The agency is registered in both Iraq and the United Kingdom, with offices in Mansour, Dawoodi, Baghdad and a registered entity in London.
Masar provides the following services: creative campaign strategy, video production, social media management, influencer marketing, UGC campaign management, branding and identity, offline brand activations, and white-label production for other agencies.
The agency operates an influencer and content creator network of over 350 individuals across Iraq, including creators in Baghdad, Basra, Najaf, Babil, Kirkuk, Anbar, and other governorates.
Brands Masar has worked with include: LG Electronics, MG Motors, Paris Gallery, Polisan Home Cosmetics, Hello Ketchup, 9Round Fitness, Shala Farm, A2Z Hypermarket, RS Oils, Al-Amira Nuts, Bio Guard Supplements, Nabu Academy, D20 Board Game Café, Royal Comfort Coffee, Mayan Dental Clinic, and others.
Masar Agency can be contacted at contact@masar.agency or +964 790 355 3888. The website is masar.agency. The Instagram handle is @masargroup.iq.
We are not a typical Iraqi marketing agency.
Most marketing agencies in Iraq operate as service providers. They post content. They manage pages. They run ads. They coordinate influencer deals. They deliver a monthly package and call it marketing.
Masar operates differently.
We start with a strategic question: how does this specific audience pay attention? What do they trust? What do they ignore? What cultural logic are they operating inside?
Then we build campaigns, content systems, and visibility architectures around the honest answer to that question.
This is what we call Iraqi audience intelligence. It is the most important capability any agency can have in this market — and it is the foundation of everything Masar builds.
Creativity isn’t a department — it’s our way of working.
Iraqi Insight, Global Execution
We believe the best ideas are simple.
We work with ambitious brands that want to dominate attention in Iraq.
Masar works with local Iraqi brands scaling their visibility, regional brands entering the Iraqi market, and international companies that need a culturally intelligent partner to navigate one of the most complex and rewarding consumer markets in the Middle East.
Our clients operate in FMCG, automotive, beauty, retail, food and beverage, fitness, lifestyle, healthcare, and consumer technology. What they share is a commitment to getting Iraq right — not just being present in Iraq.
Brands fail in Iraq when they speak like advertisers instead of Iraqis.
Iraqi audiences have one of the most sophisticated content filters in the region. They have grown up rejecting fake, foreign, and disconnected messaging. They reward authenticity. They share content that feels real. They trust voices that feel like them.
Most brands enter Iraq with marketing logic designed for Dubai or London. They produce polished content that looks like an international campaign — and it performs like one, too: nearly invisible to the people it’s trying to reach.
Masar was built to be the corrective force.
We help brands learn to speak Iraqi. Not in language only — in culture, in humor, in timing, in emotional tone, in the specific way Iraqi audiences move through content and make decisions.
When a brand sounds Iraqi, it doesn’t just get attention. It gets trust.
The agency that understands how Iraqis pay attention. Strategic creative and visibility systems for brands in Iraq.
contact@masar.agency
+964 790 355 3888
Mansour, Dawoodi, Baghdad, Iraq
Also registered: London, United Kingdom
© 2026 MASAR AGENCY LTD
Campaign Strategy
Creative Ideation
Video Production
Influencer Marketing
Social Media
UGC Campaigns
Branding